Knowing the Difference Between a Good and Great SEO

After several visits to our existing clients to review the SEO work Fannit is doing for them, three things became very apparent to me;

  1. Most business owners or marketing managers do not know what strong SEO does to help boost their internet marketing results
  2. SEO has become a very complicated set of tasks that required full-time attention if your business wants to do it well
  3. Fannit could do a better job of explaining SEO in simple terms

I hope this post helps you understand how to best use an seattle SEO resource and why the really good ones, like Fannit, deserve top dollar.

What is Great SEO?

Search Engine Optimization (SEO), according to Wikipedia, is the process of affecting the visibility of a website or a web page in a search engine’s (Google, Bing) natural or un-paid (“organic”) search results.

You have all heard the statistics, one of which is that 90% of people who search will click on content that appears on the first page. While I can’t personally speak to the validity of that statistic, it sure sounds good.

And it is this fact that leads most people to believe that ranking keywords is the most important – the only – thing an SEO can do.

But this idea is only partly true. Ranking is important, but there is so much more to good SEO than that. Knowing why you rank, which keywords you rank best for, which keywords you are not ranking for,  and how traffic obtained by ranking those keywords in engaging your site is what a strong SEO should figure out for your business.

seattle seo


STRATEGY – Take the Time to Understand Your Business

A good SEO knows that to affect the visibility of a web page, they (and therefore you) must first understand the following about your business.

  • Do your prospects care about the content (blogs, press releases, landing pages, etc) you are producing on the internet? Does it attract their attention when they search?
  • How often are key terms searched for in the location (city, county, state, country) you are trying to attract new prospects?
  • Which content that prospects search for right now is getting visitors to your website(s) and those visitors are engaging your business? (ie. do visitors call you, request more information, request to be contacted?)